North Eastern Tea Association promotes Assam Tea at India International Trade Fair 2021

Such endeavours in trade fairs will increase the per capita consumption of tea in India, says NETA advisor Bidyananda Barkakoty.



The North Eastern Tea Association (NETA), in collaboration with Industries and Commerce, Government of Assam, promoted Assam tea at the India International Trade Fair (IITF), 2021 held at Pragati Maidan, New Delhi, on November 26.

NETA advisor, Bidyananda Barkakoty informed how visitors thronged the stalls to taste the authentic Assam tea and were thrilled with its invigorating flavour.

“On an average, 500 cups of tea were served in hygienic food-grade cups. The point behind the exercise was to give people the taste of organic Assam tea in its natural form,” said Barkakoty, exuding confidence that such endeavours will lead to an increase in the per capita consumption of tea in India.

Dignitaries like Biswajit Daimary, Dr KK Dwivedi and the cartoonist Jagjeet Rana, visited the Assam Tea Stall at the fair. 

Following a study titled, “Domestic consumption of tea in India” by Deloitte Touchѐ Tohmatsu India LLP (June, 2018), the apparent annual per capita consumption of tea in India stands at 0.78 kg per person, compared to countries like Turkey and Morocco, among others.

Notably, in a first-of-its-kind event, the NETA had also organised a tea brewing session in association with Hotel Vivanta in Guwahati on November 25.

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