Nestlé apologises for ‘factual error’ printed on Kit Kat wrapper
Nestlé India Limited on Friday issued an apology to the people of Manipur over a ‘factual error’ printed on the wrapper of its Kit Kat chocolate bars.
The Manipur Forest Department had also written to Nestlé, with principal chief conservator of forest (wildlife) AK Joshi urging the company to rectify the error immediately.
The wrapper in question wrongly stated the location of Keibul Lamjao National Park as being in Meghalaya when, in actuality, the park is in Moirang, Manipur.
“I am writing to you to point out a serious factual error regarding one of your products. We have come across a wrapping paper for KitKat chocolate which mentions the name of Keibul Lamjao National Park but indicates its location in Meghalaya, which is grossly incorrect,” Joshi said.
Environmental and Climate Justice activist Licypriya Kangujam also took to social media to express her rage over this incident.
“Hi, Nestlé KitKat!You are not just the leading plastics polluter in the world, you are also insulting the people of Manipur by putting misinformation on your cover saying our pride Keibul Lamjao National Park is in Meghalaya. This is unacceptable. Apologies asap! If you don’t apologise at the earliest, people of Manipur may take extreme steps including banning of (the) sale of all your products in Manipur,” she said.
Following the backlash, Nestlé India Limited issued an apology on social media.
“We got it wrong with the location of one of the packs celebrating wildlife, and we sincerely apologise for this unintentional error,” the company tweeted.
“We are launching two new packs as soon as possible to help bring to light the beauty of these destinations. These packs celebrate Keibul Lamjao National Park, Manipur and Balpakram National Park, Meghalaya,” it added.
(Edited by Ladiangti Rani)
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