Summersalt ‘test-markets’ its soon to be released music videos


Music videos have been around for a long time now and most of us have grown watching and being inspired by them. Northeast India has also progressed with quality video making over the years. Local artist and bands evolving in terms of their music also do want the best in portraying their music.

Then there are media students, learning, producing artwork so that they can also make the cut in being the best of the expanding industry. Any form of print, film and media based knowledge is a learning ground for the creative minds.

Music videos as many claim it to be, is a marriage of two art forms. With music or film production either being the bride or groom. Whichever being the case, complementing each other resulting in a wonderful presentation of varied emotions for people to watch and listen.

Recently, (July 23, 2016) this union of marriage was witnessed in a screening of four music videos of its debut album to be released by Summersalt, a TransFusion band from Shillong at St. Anthony's college, Mass Media Dept.

This screening served its purpose two ways wherein the students could interact with the band and director of photography for questions relevant to the production, story, concepts and more. As for the band, it was a testing ground to learn about the feedback given on the videos and probably understand the aesthetics and improvise if any required before the release of the album next month.

The Band stated, 'We are encouraged to see how students and teachers of the college reacted to the music videos. We will look into all those constructive feedback and try to incorporate them when possible. That event was informational and a learning experience for both Summersalt and the students, we believe" 

Four music videos were screened, out of which two were English tracks – 'Let us be awake' and 'Once and for all' and two Khasi tracks – 'Pyrta Shnong' and 'Kamai ia ka hok'

Their album will be released this coming August, consisting of 12 songs, out of which four were screened at the college; before the actual release date.

St. Anthony's college, Mass Com Department expressed their gratitude for the screening, considering it privileged to have the opportunity of learning which the students thoroughly enjoyed. It can be noted that most members of the band along with the director of photography are past pupils of the dept. and college.

Summersalt, in the progress path of their music took their time out to expose young creative minds to the potential of the video and considering the feedback given, it gave them time to further improvise and learn themselves.

In addition to their album being released, we can also look forward to them featuring in the Bollywood movie, Rock On 2 to be released this November 11.

An acoustic version of their song 'Kamai ia ka hok'

(TNT desk)