Motorcycle manufacturer Harley-Davidson may exit India due to poor sales


NEW DELHI | AUG 20, 2020:

American motorcycle manufacturer Harley-Davidson is considering shutting down operations in India reportedly because of poor sales and lack of demand.

The company has also sent out feelers to a few automakers for an outsourcing arrangement using its leased assembly facility at Bawal in Haryana.

The decision to shut the assembly falls in line with the company's plan to focus on about 50 markets, mainly in North America, Europe, and parts of Asia Pacific.

"The company is evaluating plans to exit international markets, where volumes and profitability do not support continued investment in line with the future strategy," said a statement released by the motorcycle company.

If the exit does happen, Harley-Davidson will become the second automaker to shut operations in India since General Motors wound up its domestic operations back in 2017.