Monthly mobile data usage up 50% in 5 years: Piyush Goyal
NEW DELHI | February 1, 2019:
Finance Minister Piyush Goyal on Friday said the monthly mobile data usage in India has increased by a phenomenal 50 per cent in the last five years.
Video consumption drove most of the usage, increasing to 460 crore hours per month.
"Data consumption has been driven by decline in data pricing and maturing smartphone ecosystem which includes devices, content and other services," Tarun Pathak, Associate Director at Counterpoint, told IANS.
"The short format content is engaging users to consume more data," he added.
According to a latest survey by global digital content delivery platform Limelight Networks, Indian viewers are now watching online video content for an average of eight hours 28 minutes each week, more than the time they spend viewing TV every week.
The amount of time Indian viewers spend watching online videos is far higher than the global average of six hours and 45 minutes each week in 2018 which itself marks a 58 per cent rise from the 2016 figure.
(IANS)