Shillong Oct 16,2017: The first Shillong Beer Festival was held in 2014. The concept of the festival was initiated by two individuals; one an entrepreneur and businessman from Shillong and a business media specialist from Mumbai. These two individuals with very contrasting backgrounds came together to strategise on adding a more titillating experience to the entertainment scenario in the State. The ideology of the Festival is to highlight music, local food beverage production and also celebrate the traditions and culture behind the tribes of North East India. The Festival therefore provides a platform where global brands and local brands can come together to showcase their many flavours and complexities , create opportunities for local entrepreneurs to learn and pick up on marketing strategies and all this through a celebration of the very intention of food, music, beverage drinking and leisure activities. The same Festival therefore serves a dual purpose in encouraging local chefs, musicians and beverage producers to promote their food, music and beverage and becoming a stage of promoting leisure based activities to visitors to the State.
This years edition of the festival will see around 16 brands of beer, both local and international competing on an equal footing to win over consumers hearts and burps!!!! Besides the estabilished brands in the market, this yearwill see the participation of brands from korea, maexico, Germany, the Uk and offcourse the local brew from karbianglong, Manipur, arunachal Pradesh, Nagaland, chilli rice beer from shora, sweet rice beer from bhoi and the mad mad rice beer from sohiong.
The festival is also looking topromote local chefs who don’t really have the means to start outlets of ther own but have the talent to get those taste buds ringing with joy….on the music front, the festival will see “The Many Roots Ensemble”, a reggae musical project from different parts of the country come together to perform under one banner, the Pulse Pundits, Asias top AC\DC tribute band, Melomindz, Shillong latest sensation, DjKan – I, Indias no1 turn table artist for3 years on a row and homie Elton perform on stage….The festival will also see local art and merchandise beingput out there for you to indulge….
As a people who have been accused of being a little too fond of ‘beverages’, the festival is a great way of bringing things out in the open and celebrating the joy of happiness!!!!
Tcikets: 500 per head (Including GST J)
Venue: Orchid Lake Resort, Barapani
Date: 21st October
Timings: 1pm to 10:30pm