Metallica fans are in for a rather pleasant surprise. Front-man James Hetfield, drummer Lars Ulrich, guitarist Kirk Hammett and bassist Robert Trujillo dress in black suits and white tuxedos for a campaign for Brioni, an Italian menswear brand that is moving away from it’s previous positioning of being rather “snappy”. The label’s suits were featured in all the films from Goldeneye to Casino Royale.
The menswear label’s Justin O’Shea revealed that he wanted something more “rugged, masculine” for the new line, which accounts for his first as creative director.
Metallica in turn got gussied up in tuxedos, suits and sunglasses, and posed both as a group and individually for the new campaign, as shot by photographer Zackery Michael. The inspiration behind the shoot was the cover for Queen’s iconic single Bohemian Rhapsody.