Fashion design is a challenging, creative field that requires business, art and design skills which a young fashion designer from Aizawl, Mizoram seems to be getting right making herself a name in the fashion industry. Her brand logo depicting her name is easily recognizable. Her collection with their minimal detail, classy but edgy look are also slowly recognizable.
It all started during her internship when some of the dresses she made were featured at Wills Lifestyle India Fashion Week Spring-Summer 2013. She soon featured in big fashion magazines like Vogue and Elle. Recently she showcased her designs at India Runway Week, Summer Edition 2016.
What sparked your interest in fashion and how/when did you start your brand?
Ever since I was in school I would not find the type of style I would want to wear in the market so that’s when I knew I wanted to make my own clothes and realised I could do the same for others. I started my brand in Sept 2013.
What made you take fashion more seriously and make a career out of it?
As shallow as you might think fashion is, I feel fashion is an extension of our personality and form of communication with the world around us. It is a very powerful source of boosting one’s confidence, altering moods and attitude. So what can be better than making clothes to make others feel good about themselves.
Are you self-taught or did you study fashion design
I was always interested in fashion even before I knew what was fashion was, but earned a degree to sharpen my technical skills.
How has your work evolved since you began your own label?
As you gain more experience, your work automatically evolves. Your taste becomes finer, paying more attention to detail and finishing and you discover your strengths and weaknesses along the way.
How influenced are you by the Northeast and does it find their way into your work?
Since fashion is influenced by our surroundings and culture, I too am much influenced by Christianity and the church culture making mostly tops and dresses in a more unconventional, edgier yet elegant formal way to add to people’s Sunday best.
How do you feel of your work being received by the mass?
There’s no better feeling than your work being appreciated. Sometimes I still give myself a reality check. It amazes me when people can see you can see your work as a means of communication.
Was there anyone in your family who made you feel like designing?
My mom is a woman of fine taste. She knows exactly what she wants and how she wants to look. Although we do not share the same style, she definitely influenced me to know who I am.
Who inspires you the most in fashion? Anyone who stands out?
Gwen Stefani. She has been my icon since I was a school girl. She is such a rock star and owns every style she wears.
Any Northeast designers that you know of and follow?
Atsu Sekhose… his pieces are very strong yet have grace.
What is the best attire from the Northeast, according to you?
The best attire from the Northeast i will have to say the Mizo Puanchei as its pattern does not stop fascinating me.
How do you balance creativity with commerce?
I’ve read somewhere that “Creativity and commerce are seen at opposite ends of the spectrum, but commerce is just another factor in the decisions that you make creatively” which I totally agree. Somehow it is always linked and there have been many times when business decisions have outweighed my artistic direction. When I get lost artistically it means no commerce! So I say creative thinking is commercial thinking. But yes, creativity first then comes the money.
What advice would you give to young designers?
Focus is everything. Do not be afraid to take some risks but remember all risks aren’t meant to be successful instead learn from it. Know what you want and work hard to get it but do not miss all the fun stuff along the way.
Her collection is easy to wear, classy and feminine. Her clothes exude personality. Her brand has a potential to go places.
Her work can be viewed on her social media pages :
(By Nocy Rangsa Marak)